It has no home button, scans your face to log you in and costs $999.
The company unveiled the anniversary edition smartphone, alongside an iPhone 8 and its bigger sibling, the iPhone 8 Plus, at a press event at the brand new Apple Park campus in Cupertino on Tuesday. The company also announced a new Apple Watch with a cellular connection, an Apple TV that streams 4K video, and gave the public its first peek at the circular Steve Jobs Theater.
To introduce the iPhone X, Apple CEO Tim Cook uttered the classic line at the annual press conference: "One more thing."
"We have great respect for these words and don't use them lightly," said Cook, adding the new phone would set the path for technology for the next decade.
The new iPhone X kills the home button to make space for a larger screen. It has an edge-to-edge display, glass on the front and back, wireless charging that requires resting the phone on a special surface, and a surgical grade stainless steel band around the edges. It's water and dust resistant.
The 5.8-inch OLED display isn't just bigger, it also packs 458 pixels-per-inch. Apple (AAPL, Tech30) calls it a Super Retina Display. It supports HDR, has a million-to-one contrast ratio and improved color accuracy.